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Concrete Promotion News
These news
items originally appeared in Concrete Delivers, the
monthly concrete industry promotion e-newsletter. To receive
a copy every month, or to submit a news item for the next
edition, please e-mail Frank Cavaliere (fcavaliere@nrmca.org).
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Concrete Delivers
–
September 2008
►
Concrete Promotion NewsLinks
►
Concrete Pavement Analyst Version 3
Finalized
►
August PPI: Asphalt and Steel Race
to Top of Price Chart
►
NRMCA's ConcreteWorks Offers
Promotion/Sales Track
►
RPGs Vote to Dissolve, Join PCA
►
NRMCA Offers Parking Lot Design
Seminars for Specifiers; Contractor/Producer
Training with
ASCC
►
Carolinas State Association Launches
Parking Lot Promotion Web Site
►
ACPA Airport Pavement Design Seminar
Set for Denver in October
►
PCA Announces 2009 Schedule of
Courses
►
Needed: Concrete Ads, Flowable Fill
Photos & Videos for Promotion Resource Center
►
NRMCA Seeks Promoter of the Year
Nominations
►
NRMCA Names New National Resource
Director for Southeast Region
►
Ohio Promoters Create Impressive
Pervious Display at Cleveland Event
►
NRMCA Adjusts Default Values on CPA
Software
Concrete Delivers
–
July 2008
►
Asphalt Price Increases Boost Concrete
Pavement Opportunities
►
June PPI: Steel, Asphalt Prices Continue to Rise
►
Recent Additions Featured on Concrete
Promoters' Resource Center
►
Newslinks of Interest
►
Wal-Mart Re-Issues Concrete Parking Lot
Alternate
►
NRMCA Delays Release of CPA Software Version
3
►
PCA YouTube Channel Broadcasts Industry
Briefings
►
New England Promoters Brainstorm on
Parking Lot Promotion Opportunities
►
Industry Panel Shares Best Practices for
Buildings Under Design Program
►
Iowa Concrete Producers Protect Plants from
Flood Waters
►
Collaboration in Connecticut Produces
Results
►
Major Health Care Provider Evaluates Porous
Pavements
►
Economic Slowdown Fails to Curb Drug Store
Expansion Plans
►
Green Building Council Begins Contractor
Training Pilot Program
►
Pennsylvania Audience Learns About
Green-Star, CO2
►
Architects, Green Building Council Strategic
Alliance
Concrete Delivers
–
June 2008
►
New Content Bolsters Concrete Promoters' Resource Center
►
All Buildings Materials See April Price Increases
►
26% of California Highways Reported in Disrepair
►
Free "Concrete Design for Sustainability" Course on
McGraw Hill Web Site
►
Updated Version of CPA Software Almost Ready
►
Mississippi Names New Executive Director
►
Steel Institute Challenges Green Building Standard
Proposal
►
Green Roof Trend Brings Big Business for Builders
►
Architects, Green Building Council Form Strategic
Alliance
►
Midwest Promoter Publishes Article on Concrete Parking
Lots
►
Solar Reflectance: The Bright Side of Concrete
►
Results Detailed from Recent Promotion-Focused Survey
►
NRMCA Seeks Candidates for Southeast Field Promotion
Position
►
NRMCA Launches New Green Building with Concrete Course
►
ACPA Schedules Slipform Paving Webinar
Concrete Delivers
–
April 2008
►
New Section, Additional Content Bolsters
Concrete Promoters' Resource Center
►
ACI Offers New Specification on Pervious
Concrete
►
Professional Promoters Workshop for 2008:
More Interactive Than Ever
►
Sustainability Survey: Concrete Shows
Strength in Energy Efficiency Durability
►
ACPA Webinar Scheduled on Streets & Local
Roads Design
►
New Pervious Subcommittee Off to Strong
Start
►
TXI's Barrett Reese Wins Promoter of the
Year Award
►
Cement Association of Canada Releases 2008
Sustainability Report
►
February PPI: Steel Continues Climb
►
Significant Declines in Construction and
Cement Consumption Expected
►
NRMCA Introduces Pervious Concrete
Promotion "Flip-Chart" Pitch Book
►
Large Pervious Parking Lot Unveiled in
Virginia
►
Anecdote of the Month
Concrete Delivers
–
March 2008
►
New Content Bolsters Concrete Promoters'
Resource Center
►
Professional Promoters Workshops 2008
Lineup is More Interactive Than Ever
►
Concrete Alternative Withdrawn from
Wal-Mart Spec
►
New Brochure Details Concrete's
Contribution to Sustainable Development
►
PCA-RPG Alignment Moves Forward
►
Buildings Under Design Renewed for Another
Year
►
New York City Sees Pervious as Key to
Stormwater Plan
►
California Nevada Cement Association to
Receive ACI Award
►
Concrete Work Highlights I-35W Bridge Progress
►
Grim Residential Outlook Expected to Drag Down
Cement Consumption
►
January PPI: Steel, Asphalt Prices on Rise
►
Anecdote of the Month
Concrete Delivers
–
January 2008
►
NRMCA Adding
Promotion Track for 2008 Fall Conference
►
85 Promoters Now Registered on Resource Center Web Site
►
Concrete Answers Series Provides "Leads" to Concrete Assistance
Network
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NewsLinks
Interesting News from Across the Web |
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Washington
State
Officials
Mandate
Low-Impact
Construction
in Metro
Seattle:
In an effort
to reduce
pollution in
Puget Sound,
a state
appeals
board in
Washington
has ordered
builders to
implement
low-impact
construction
techniques
such as
green roofs
and porous
pavement.
Environmentalists
hailed the
new
requirement,
which could
mean the end
of
curb-and-gutter
road
construction
in new
subdivisions.
The American
Society of
Civil
Engineers'
ASCE
SmartBrief
electronic
newsletter
included
stories from
local
Seattle
newspapers:
the
Seattle
Post-Intelligencer
and
The Seattle
Times.
-
ICF
Storm
Resistance
featured in
TV News
Video: ICFs
were
featured
recently in
a "Safe &
Affordable"
segment on
WCCO
television
news in
Minneapolis-St.
Paul,
demonstrating
how concrete
homes can
protect
against the
destruction
from
tornados
such the one
that hit
Hugo, MN,
earlier this
summer.
Click
CLICK
HERE
for this
extremely
supportive
story.
-
Missouri
Contractors
Turn to
Concrete: An August 25 article
in the Springfield
(MO)
Business
Journal
states that
"asphalt has
long been
the pavement
material of
choice for
area road
construction
projects,
but the
rising cost
and
dwindling
availability
of the
petroleum-based
product has
hardened
concrete's
foothold as
a
competitor."
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Charlotte
Contractors
Face Rising
Materials
Costs: The
August 22
edition of
the Charlotte
Business
Journal
said
construction
companies
are changing
how they do
business to
cope with
escalating
costs of
building
materials:
CLICK
HERE.
Source: AGC
SmartBrief
electronic
newsletter.
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Denver
Area Views
Concrete
Favorably
with Asphalt:
Continuing
the theme
found
elsewhere in
the U.S.,
Denver-area
municipal
road
departments
are turning
to concrete
for paving
as the
rising price
of crude oil
also raises
the price of
asphalt. An
article was
posted in
the Denver
Business
Journal:
CLICK
HERE.
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Curbing
Stormwater
Runoff in
Vermont: State DOT engineers are using pervious concrete and
extolling
its virtues
for a
park-and-ride
lot adjacent
to a local
Interstate.
Television
station WCAX
posted an
August 28
video report
and article
on its Web
site:
CLICK
HERE.
NRMCA
producer
member
Carroll
Concrete
supplied the
concrete.
Thanks to
Jonathan
Kuell,
executive
director of
the Northern
New England
Concrete
Promotion
Association,
for sending
the link.
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Utah
Parking Lot
Features
Pervious
Pavement: Like their
counterparts
in New
England,
state
officials
in Utah
recently
discussed
their
favorable
response
to a
pervious
parking
area.
Television
station
KSL
filed
this
report
on
August
26 –
CLICK
HERE.
NRMCA
producer
member JB
Parsons
Companies
supplied the
concrete for
this
project.
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Concrete Pavement Analyst Version 3 Finalized |
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NRMCA's
Concrete
Pavement
Analyst
(CPA) is a
powerful
parking area
concrete
promotion
design and
costing
software
tool that
quickly and
accurately
quantifies
the
differences
between
concrete and
asphalt
pavements.
Using ACI
and Asphalt
Institute
recommendations,
CPA compares
total
ownership
costs,
providing
specifiers
the
information
they need to
make sound
pavement
decisions.
Since
Version 1
was
introduced
in 2004,
thousands of
ready mixed
concrete
professionals
have used it
to make the
compelling
case for
concrete.
Version 3
features:
-
A
new asphalt
cost
calculator –
allows for
easy
conversion
of in-place
square foot
cost to
in-place per
ton cost.
-
The
ability to
include
aggregate
sub base
into
concrete
cost
calculation
to more
accurately
reflect
real-life
designs.
-
Re-formatted,
user-friendly
reports are
concise,
easy-to-read.
-
Updated
default
values for
material and
labor costs.
Existing CPA discs can be traded in for Version 3 for $3.50
each.
Without
trade-in,
new copies
are $25 for
members/partners
($100 for
non-members).
Existing
CPA Program
Partners pay
only $5.00
for new
discs.
Organizations
can become
partners
through a
purchase of
100 discs
for $1000.
Contact: Jacques
Jenkins at 240-485-1165,
or
buy online.
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August PPI: Asphalt and Steel Race to Top of Price Chart |
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(Click graph to enlarge & for more info)
Asphalt
prices
logged
another
large
monthly
gain,
increasing
9.8% from
July to
August,
while steel
prices rose
2% over the
same period
for the 10th
straight
monthly
hike,
according to
the August
Producer
Price Index
(PPI).
Lumber
prices
increased
0.6% in
August.
Concrete
declined
slightly
(0.1%). Over
the last
year, steel
prices are
up 40.8% and
asphalt has
increased
46.6%.
Concrete
prices are
up 3.6% and
lumber
prices are
down 5%.
NRMCA
provides
excellent
tools and
strong
support for
ready mixed
producers to
expand
market
share. Many
items are
available
for
immediate
download
here on
the Concrete
Promoters'
Resource
Center website,
ConcretePromotion.org.
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NRMCA's ConcreteWorks Offers Promotion/Sales Track |
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NRMCA's Fall Conference, now known as ConcreteWorks, was
created in
2006 as a
combination
of three
important
annual
events: the
Business
Administration
Conference,
the
Operations,
Environmental
and Safety
Forum & Expo
and the
National
Mixer Driver
Championship.
For the
first time
in 2008, the
conference
also
features a
comprehensive
concrete
promotion
track. ConcreteWorks
is also
known for
great
networking,
social
events and
keynote
presentations,
All industry participants with a special interest in concrete
promotion
and sales
are invited
to attend
the new
conference
track. With
more than
500
attendees in
2007 and
strong
growth
expected in
2008, this
is a great
chance to
expand
promotion
know-how
while
interacting
with members
and peers
from around
the country.
Please note
that NRMCA
is offering
a travel
stipend to
encourage
the
participation
of promoters
from the
staff of
state
affiliated
organizations.
Concrete promoters are also invited to attend NRMCA'
Promotion
Committee
meeting
Saturday,
October 18,
from 3-5
p.m. and the
Pervious
Subcommittee
meeting from
on Tuesday,
October 21,
from 1-4
p.m. |
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RPGs Vote to Dissolve, Join PCA |
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To date, a total of five Regional Promotion Groups (RPGs)
have opted
to dissolve
and join the
Portland
Cement
Association:
the Great
Lakes Cement
Promotion
Association,
the
Northwest
Cement
Producers,
the Rocky
Mountain
Cement
Council, the
South
Central
Cement
Promotion
Association
and the
Southeast
Cement
Association.
Three others
– the
Arizona
Cement
Council,
Northeast
Cement
Shippers
Association
and the
North
Central
Cement
Council –
will vote on
alignment in
the next
month.
From PCA Executive Report, September 8, 2008. |
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NRMCA Offers Parking Lot Design Seminars for Specifiers;
Contractor/Producer
Training
with ASCC |
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Modeled
on the
successful
pervious
concrete
design
seminars
offered
across the
U.S. over
the past two
years, NRMCA
is planning
to offer
conventional
design
seminars
with local
and state
partners.
The initial
four
seminars are
set for the
last two
months of
2008 with 20
more planned
for 2009.
NRMCA is
also working
with the
American
Society of
Concrete
Contractors to
offer
design,
promotion
and
construction
training to
ready mixed
producers
and
contractors
in 2009. The
first of
these
two-day
events
(Building a
Successful
Concrete
Parking Lot
Construction
Business)
will be
offered
January
20-21 in St.
Louis, with
three
additional
sessions to
be offered
in other
locations
during the
year. |
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Carolinas State Association Launches Parking Lot Promotion
Web Site |
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The Carolinas Ready Mixed Concrete Association (CRMCA) has
launched a
Web site to
promote
concrete
parking lots
in the
Carolinas. The
site, called
Carolinas Concrete
Parking Lots,
is a
comprehensive
site which
offers
visitors
from all
fields of
design and
construction
valuable
information
regarding
benefits of
concrete
parking
lots. Much
of the
content is
original and
some is
provided by
other
industry
sites,
including
NRMCA's.
For More Information: Contact CRMCA's Jason D. Wimberly
at
704-717-9199,
or by e-mail
at
wimberly@crmca.com. |
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ACPA Airport Pavement Design Seminar Set for Denver in
October |
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The concrete pavement industry is responding to airport owner
demands for
quality and
efficiency
in
construction
of airport
pavements.
A limited
number of
seats are
still
available
for the
American
Concrete
Pavement
Association's
next Airport
Pavement
Design
Seminar,
scheduled
for October
7-9 in
Denver. This
comprehensive,
hands-on
training
course
covers the
design and
construction
of concrete
pavements
for
airports.
CLICK HERE
(pdf) for
more
information. |
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PCA Announces 2009 Schedule of Courses |
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The Portland
Cement
Association's
2009 course
schedule
continues
its
commitment
to offering
seminars
that address
current
industry
concerns and
challenges.
Programs use
a
combination
of
practicing
professionals
with solid
experience
and the
latest in
simulations
to enable
participants
to master
the skills
they need.
The courses
stress
discovering
and
understanding
real-world
problems
through
laboratory
experiences
that
reinforce
practical
and
immediate
solutions.
Scheduled
courses
include:
Kiln Process:
February
10-13;
September
22-25
Design &
Control of
Concrete: February
23-26;
October
19-21
Mill
Grinding: March 3-5;
October
27-29
Troubleshooting:
Solutions to
Concrete
Field
Problems: March
9-11;
November 2-4
Cement &
Concrete
Overview: April 2-3
Cement
Manufacturing
for Process
Engineers: December
8-11 |
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NEEDED:
Concrete Ads, Flowable Fill Photos & Videos for
Promotion
Resource
Center |
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The online Concrete Promoters' Resource Center (ConcretePromotion.org)
features an
ever-expanding
repository
of
downloadable
resources,
thanks to
numerous
promoters
who have
provided
material now
available
for the
benefit of
all. NRMCA
is offering
a section on
the site
with copies
of ads that
organizations
have used to
promote
concrete –
please send
anything you
have on any
application,
including
promotion of
the "green"
benefits of
concrete.
Another particular need is good flowable fill photos and
videos.
Thanks to
Myron
Hillock at
Somero
Enterprises
for sending
photos of
pervious
placements
with a laser
screed (CLICK
HERE for
the Resource
Center photo
section).
If you have any content you would like to share,
please send
to NRMCA's
Glenn
Ochsenreiter
at
glenn@nrmca.org. |
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NRMCA Seeks Promoter of the Year Nominations |
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The NRMCA Promoter of the Year Award recognizes the
contributions
of industry
advocates
who seek to
maximize
concrete's
share of the
construction
materials
market,
spread
concrete
innovation
and support
the positive
image of the
industry's
quality,
value and
professionalism.
You can help
one of these
industry
champions
receive
deserved
acknowledgement
by
nominating
him or her
for this
prestigious
award. The
most recent
Promoter of
the Year
Award was
presented to
Barrett
Reese of
Texas
Industries.
Nominees must be employees of an NRMCA ready mixed producer
member
company and
must have
worked in
the industry
for at least
five years.
The award
will be
presented
during
NRMCA's
Annual
Convention
at Walt
Disney World
Resort in
Orlando,
March 15-18,
2009.
CLICK
HERE
for more
information,
or contact
NRMCA's
Michelle Barringer
by email or
at
1-888-846-7622,
x1143. |
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NRMCA Names New National Resource Director for Southeast
Region |
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NRMCA is
pleased to
announce the
addition of
Amy Miller,
PE, as
national
resource
director (NRD)
for the
Southeast
region.
Miller, who
will be
based in
Jacksonville,
FL, was
previously
employed at
Grace
Construction
Products
where she
was a key
accounts
manager for
the
Southeast
and
previously
was part of
Grace's
Engineering
Services
Group.
Before
Grace,
Miller
worked as a
consulting
engineer and
a sales
engineer
where she
was heavily
involved
with land
development
issues and,
especially
at Grace,
she was
focused on
strategic
issues and
relationship
building at
the
executive
level.
Miller is a
professional
engineer,
holds a
bachelor's
degree in
environmental
engineering
and a
master's in
business
administration
from the
University
of Florida,
is a
founding
member and
director of
a chapter of
the Florida
Structural
Engineers
Association
and is a
Certified
General
Contractor
in Florida.
Miller joins NRMCA's other five national resource directors
operating in
all regions
of the
country and
will report
to Managing
Director,
National
Resources,
Dan Huffman.
In her new
position she
will apply
her
impressive
credentials
to the heavy
national
focus on
parking lot
promotion
along with
advancing
all ready
mixed
concrete
products,
with a
special
emphasis on
NRMCA's
highly
strategic
National
Accounts
Program.
Through
teamwork
with our
industry's
peer
organizations
and other
promoters
among
NRMCA's
membership,
Miller's
cooperative
style and
personal
skills will
stand out,
Huffman
noted. While
she will
work mostly
in the
Southeast
Region, like
the other
NRDs Miller
will
interact
with NRMCA's
clients and
members
nationwide
as needs
warrant. |
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Ohio Promoters Create Impressive Pervious Display at
Cleveland
Event |
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Ohio
Concrete NE
recently
participated
as a sponsor
of an event
called The
Burning
River Fest
which
commemorates
a time when
the Cuyahoga
River in
Cleveland
caught on
fire back in
the 70's and
the need for
environmental
awareness
now. Ohio
Concrete NE
Director Bob
Banka, other
state
promoters
and River
Fest
officials
built a
water park
to give the
patrons of
the event a
place to
cool down on
a hot August
day using
pervious
concrete as
the
pavement.
Thirteen
companies,
including
BASF,
Lafarge, St.
Mary's
Cement, Axim,
Essroc,
Euclid, Mack
Concrete,
Consumers
Supply,
Chas.E.Phipps,
Lakota
Concrete,
R.J. Platten,
The Great
Lakes
Construction
Company and
Donley's,
as
well as the
Great Lakes
Cement
Promotion
Association
all joined
to make the
event
happen.
The
resulting
"Pervious
Concrete
Hydra Park"
consisted of
a 155' x 16'
slab of
colored
pervious
concrete
with a #9
stone with
four water
jets that
were
installed in
the concrete
to spray
water into
the air.
Banka said
the slab was
built on top
of a 18"
recharge bed
that was
laid on a
non-woven
geo-textile
fabric. In
addition, an
8"
perforated
pipe was
installed
down the
center of
the recharge
bed to
capture some
of the water
that was
then pumped
into a 500
gallon admix
tank to
showcase how
we could
harvest the
water for
irrigation
purposes.
Then, to
really drive
home the
vision of
what
pervious
concrete
does, three
concrete
blocks were
set into
place on one
end of the
slab; two 4'
x 5'
sections of
both regular
pervious
concrete
made with a
3/8"
limestone
and colored
pervious
concrete
made with
the #9 stone
between the
ridges of
the blocks
with two
sprinklers
that sprayed
water all
day on River
Fest
attendees.
On the day
of the
event, most
of the
companies
that helped
build the
Hydra Park
showed up to
man the
booth and
more than
10,000
people saw,
many for the
first time,
what
pervious
concrete is
and what it
can do for
the
environment,
Banka said.
He and his
colleagues
spoke to
more than
1,000
people,
handed out
more than
700 flyers
on pervious
concrete,
gave away
more than
100 T-shirts
that
highlighted
all of our
member
companies
and even had
a shiny
mixer truck
onsite for
kids to get
their photos
taken. Media
attention
included a
photo in the
Cleveland
Plain Dealer
and a
possible
article in
an upcoming
edition of
Cleveland
Magazine,
Banka added. |
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NRMCA Adjusts Default Values on CPA Software |
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|
With costs rising continuously since 2005, particularly in
the asphalt
market,
NRMCA has
adjusted the
default
values for
material and
labor in its
Concrete
Pavement
Analyst
(CPA)
software
program.
Mid-Atlantic
Senior
Director of
National
Resources
Phil Kresge
recently
polled the
industry and
has
determined
that the
following
values
accurately
represent
national
averages for
each of the
markets.
These
revised
values
appear in
new CPA
Version 3.0
and can be
set as the
default in
earlier CPA
versions by
accessing
the
configuration
screen,
entering the
new values
and saving
as user
defaults.
Please note these parameters vary widely and the best
approach is
to use
whatever
numbers are
most
relevant in
your market.
The new
default
values are
provided
here as
formatted in
the CPA
program:
|
Concrete Costs
4000 psi concrete
Place, finish, cure, cut & seal joints
Integral curb
Annual maintenance
Clean and seal joints
Asphalt Costs
Surface asphalt (in place)
Bituminous base asphalt (in place)
Aggregate base (in place)
aggregate
haul
place
Stabilized soil
Concrete curb – fixed form
Concrete curb – slip form
Annual maintenance
Cost per lineal foot of striping
1.5" asphalt overlay
Sealcoat
Cost of one lighting standard
Excavation costs
Financial Rates
Annual interest rate
Annual inflation rate
Project service life
|
Concrete Costs
$90.00 / cubic yard
$1.80 / square foot
$5.00 / lineal foot
$0.035 / square yard
$0.75 / lineal foot
Asphalt Costs
$70.00 / ton
$65.00 / ton
$15.75 / ton
$7.50 / ton
$4.50 / ton
$4.00 / ton
$0.78 / ton
$17.00 / lineal foot
$12.00 / lineal foot
$0.66 / square yard
$0.0623 / lineal foot
$5.00 / square yard
$2.50 / square yard
$3400.00
$4.50 / cubic yard
Financial Rates
5.5%
4.0%
20 Years |
NRMCA
thanks the
industry
members who
responded to
the
CPA survey
and assisted
in
calculating
these new
values.
For more
info,
contact Phil
Kresge at
pkresge@nrmca.org. |
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Asphalt
Price Increases
Boost Concrete
Pavement
Opportunities |
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Recent reports from multiple regions around the U.S. indicate
that the cost for
asphalt binder has
recently increased
as much as 50% and
more, resulting in
dramatic cost
increases for
asphalt pavement.
Some asphalt
contractors are
warning customers
that significant
additional increases
can be anticipated
through the rest of
the summer.
Staff at the National Asphalt Paving Association have
informally
acknowledged that
first-cost parity
now exists for
concrete and asphalt
on a national basis.
Concrete appears to
already have an
initial cost
advantage in some
regions. That
advantage may spread
and widen quickly as
additional asphalt
price increases take
effect. These market
changes create an
unprecedented
opportunity for
ready mixed
producers to expand
concrete's share of
the parking lot
market. According to
the Portland Cement
Association (PCA),
this market has
the potential of 88
million cubic yards
per year of concrete
- less than 10% was
realized as recently
as 2006.
NRMCA provides excellent tools and strong support for ready
mixed producers to
expand market share.
Many items are
available for
immediate download
on the Concrete
Promoters' Resource
Center Website (ConcretePromotion.org)
– look in the
Parking Lot
Strategic Plan
section and under
the
Paving & Parking
tab. NRMCA will be
reviewing the full
range of parking lot
promotion and sales
tools with members
in coming weeks and
will also be
announcing new
initiatives to help
tap this exciting
market opportunity.
For More Information: Contact NRMCA's Glenn Ochsenreiter. |
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June PPI: Steel,
Asphalt Prices
Continue to Rise |
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(Click graph to
enlarge)
Steel prices from
May to June grew for
the eighth
consecutive month,
with a significant
increase of 8.1%,
according to the
Producer Price Index
(PPI). Asphalt
prices also had a
sharp increase, with
a 6.7%
change. Lumber
prices rose
slightly, by 0.9%
from May to
June. Concrete
prices increased
minimally as well,
with a 0.7% percent
change.
Source:
Department of Labor,
Bureau of Labor
Statistics. The
Portland Cement
Association provides
this information to
aid in the promotion
of concrete and
cement-based
products. |
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Recent
Additions Featured
on Concrete
Promoters' Resource
Center |
|
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-
Check out the
new home page of
the resource
center at
ConcretePromotion.org.
-
There are now
links to three
videos featuring
the pervious
concrete parking
lot at the
University of
New Hampshire.
Two are from
Boston TV
station WBZ
(installation
and one year
later) and a
YouTube video of
the parking lot
dissipating
1,500 gallons of
water from a
mixer truck in
3.5 minutes.
These links are
featured
here
on
ConcretePromotion.org
(under News
Videos), and
here
on
PerviousPavement.org.
Thanks to John
Kuell of
Northern New
England Concrete
Promotion
Association for
the television
news links.
-
Another
excellent news
video (links
appear on the
same two sites
as above)
features Brian
Lutey of Ozinga
being
interviewed by
CNN on
the Chicago
Green Alley's
program
featuring
pervious
concrete. Look
for "Concrete
Reduces Rain
Runoff from
Chicago Alleys."
|
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Newslinks
of Interest |
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-
Not many winners
have emerged
from the fallout
of soaring oil
prices. Count
concrete as one
of them. Long
considered the
pricier option
for road and
parking lot
construction,
concrete now is
competing with
petroleum-based
asphalt - and
winning. "We've
been in business
for 14 years and
this is the
first time that
concrete's been
competitive with
asphalt," said
John Weber,
president of JRW
Construction Co.
in Arnold, MO.
Full article - St.
Louis
Post-Dispatch.
-
Jerry Voigt
comments on the
state of the
American
Concrete
Pavement
Association -Associated
Construction
Publications
-
Hidden costs of
asphalt
pavements -
Construction
Today
-
A 15,000
square-foot
retail pervious
parking
lot project
results from the
efforts of Tim
Latham of
Kingston Ready
Mix in Kingston,
NH - New
England
Construction
Magazine
-
A
July 13
story discusses
the sticker
shock
experienced by
municipal
officials who
put construction
projects out to
bid. Contractors
who are skittish
about unstable
prices for fuel
and construction
materials are
overbidding, or
simply not
bidding, on
projects, the
article states
- Engineering
News-Record
-
Article examines
the growing
green/sustainability
movement
spreading among
California's
college campuses
-
Los Angeles
Times
|
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Wal-Mart
Re-Issues Concrete
Parking Lot
Alternate |
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|
NRMCA's South Central Senior National Resource Director Vance
Pool reports
Wal-Mart recently
announced that
it will bid concrete
as an alternate to
asphalt on upcoming
new stores. The
retailer also
mentions designing
to equivalent loads
in a recent memo to
its external site
consultants.
Paving contractors need to be prepared to competitively bid
upcoming projects
since asphalt prices
continue to escalate
and concrete is on
competitive
footing. When
concrete was an
alternate at
Wal-Mart earlier, it
was evident there
are
asphalt-dominated
markets in the
country where there
may not be
experienced
contractors. There
are many regional
and national
contractors who will
likely travel for a
SuperCenter paving
job and the onus is
on this industry to
bring them in on
these jobs, Pool
stated.
Also, it is important as an industry that we also utilize
qualified laser
screed pavers who
will be doing the
colored floors and
make sure they bid
the site paving
package. We need the
industry's sales
force to make sure
and get the low
cost, high quality
pavers to bid these
jobs so we ensure a
competitive
situation. With
asphalt binder going
from about $400/ton
to $620 this month
and $700 or more
next month, the
playing field has
changed, Pool said.
There are many new opportunities where concrete can be cost
competitive on a
first-cost basis
where it never has
been before. Parking
lots should be a
prime focus for our
industry in this
time of change. With
reduced lighting
needed, lower
maintenance costs,
as well as being
better relative to
the "heat island,"
global warming, and
water runoff quality
issues, concrete
parking lots should
be the product of
choice!
For more information, contact Vance Pool at
vpool@nrmca.org. |
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NRMCA Delays Release
of CPA Software
Version 3 |
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|
NRMCA
Senior Director of
National Resources
Phil Kresge reports
that the release of
Concrete Pavement
Analyst: Version 3
is being delayed by
several weeks
because of a
requirement to
remove ACI 330
reference documents
that are no longer
economically
feasible to include.
This change has no
bearing on the
functioning of the
software, which will
continue to
calculate concrete
parameters based on
the latest ACI 330
guidelines. In
concert with the
summer vacation of
the programmer, the
change is resulting
in the delay of the
new version until
August.
One addition to the
reference library on
the new software
will be the Portland
Cement Association's
(PCA) Research and
Development report
SN2458, Influence of
Pavement Reflectance
on Lighting of
Parking Lots.
The report will
replace the Richard
Stark article,
Road Surface's
Reflectance
Influences Lighting
Design
which was originally
released in 1986.
"While Mr. Stark's
article is still
timely," says
Kresge, "the PCA
report, published in
2005, applies
specifically to
parking lots rather
than roadways and
therefore is more
relevant and
appropriate."
For more information, contact NRMCA's Phil Kresge at
pkresge@nrmca.org. |
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PCA
YouTube Channel
Broadcasts Industry
Briefings |
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|
The Portland Cement Association (PCA) has launched a YouTube
channel featuring
brief videos on
industry issues,
cement and concrete
topics, and trends
and applications.
The video spots -
typically five
minutes or less -
also appear on PCA's
Web site in relevant
locations. PCA
YouTube videos to
date address the
difference between
cement and concrete,
concrete homes,
economic update,
sustainable
development, waste
treatment, codes and
standards, and
market research.
Access the videos on
YouTube
or at
Cement.org. |
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|
New
England Promoters
Brainstorm on
Parking Lot
Promotion
Opportunities |
|
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|
The leadership of the Northern New England Concrete Promotion
Association and the
Massachusetts
Concrete and
Aggregate Producers
Association recently
sat down together
along with the
Northeast Cement
Shippers Association
(NECSA) and NRMCA to
discuss their
intentions of
developing a
strategic plan for
parking lot
promotion, reports
Northeast National
Resource Director
Doug O'Neill. This
initial meeting
allowed attendees to
voice some of their
concerns, discuss
the
tremendous available
opportunities and
obtain a better
understanding of the
current
resources for
concrete parking lot
promotion.
The meeting was hosted by Chad Groff, vice president and
general manager of
Aggregate Industries
in New England and
held at the
company's Saugus,
MA, facility.
"The current situation with petroleum products has created a
climate where
concrete is
comparable and in
some cases less
expensive than
asphalt," O'Neill
noted. "This has
become the 'perfect
storm' for concrete
pavement promotion
in the Northeast and
it's great to see
the industry coming
together for this
kind of concerted
effort." Attendees
also agreed to
schedule a strategic
planning session in
conjunction with the
Portland Cement
Association and
NECSA to develop a
five-year strategic
plan.
For more information, contact Doug O'Neill at
doneill@nrmca.org. |
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Industry
Panel Shares Best
Practices for
Buildings Under
Design Program |
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|
A group of concrete industry promoters shared their best
practices for using
Buildings Under
Design (BUD) at a
recent Professional
Promoters Workshop
in Schaumburg, IL,
reports NRMCA
Midwest National
Resource Director
Jon Hansen. The
panel included Rita
Madison with the
Arkansas Ready Mixed
Concrete
Association, Cheri
Wagner with the
Indiana Ready Mix
Concrete Association
and John Reed with
the Illinois Ready
Mixed Concrete
Association who
spoke on behalf of
Bernie Cawley and
the process he used
when he was with the
Michigan Concrete
Association.
Each presenter represented a different stage and method in
using the BUD
information, with
the common goal of
getting information
early in the
decision to those
responsible for
making pro-concrete
material choices,
Hansen said. All
agreed that getting
the information
early, and the
wealth of
information
available through
BUD, was key in the
marketing process.
"I encourage any of our industry partners around the U.S. to
call or e-mail any
of these panel
members if you need
help in implementing
your local program,"
said Hansen, who
moderated the panel.
In a related presentation, Len Swederski, president of
Swederski Concrete
Construction Inc.
appealed to the
contractor audience
to get actively
involved in
marketing concrete
parking lots, and to
get and use the BUD
service in their own
businesses. He
stressed a proactive
approach to selling
concrete parking
lots, to offer
voluntary alternates
to asphalt designs
and to use BUD
early to find the
projects being
planned and who are
the decision makers.
For more information on BUD, contact Jon Hansen at
jhansen@nrmca.org. |
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Iowa
Concrete Producers
Protect Plants from
Flood Waters |
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|
The world watched as
the record June
rains took the Iowa
rivers to a 500-year
flood stage, reports
NRMCA Midwest
National Resource
Director Jon Hansen
who's based in Des
Moines. An army of
volunteers worked
around the clock to
fill sand bags to
protect
neighborhoods in Des
Moines, Cedar
Rapids, Iowa City
and countless other
towns and cities
along the normal
lazy rivers that
wander throughout
the state. Over
30,000 people within
the state suffered
some damage to their
homes and property
when levies broke,
sand bags could not
be stacked high
enough, and manpower
was in short supply.
A number of the
state concrete
producers remained
dry, Hansen notes,
even though more
than five feet of
flood water often
surrounded their
property. Their
method for keeping
out the river:
concrete blocks made
from return
concrete. Not only
has the industry
realized these
blocks to be a
universal and
practical solution
to using returned
concrete, but they
were also proven to
provide a strong
barrier against
Mother Nature.
NRMCA producer
member Manatts, Inc.
in Des Moines
erected a 6-foot
tall barrier to keep
its office and shop
area dry when the
water climbed to 4½
feet on the 6-foot
wall. Another NRMCA
member, Hawkeye
Ready Mix in Iowa
City, kept its plant
dry by doing the
same, Hansen
added. Unfortunately,
the flooding was so
severe in Cedar
Rapids, there just
was not enough
blocks in town to
protect all of NRMCA
member Kings
Materials' property
as seen in the photo
above of NRMCA board
member Charlie
Rohde.
For more
information, contact
Jon Hansen at
jhansen@nrmca.org. |
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Collaboration in
Connecticut Produces
Results |
|
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|
Recently, NRMCA Northeast National Resource Director Doug
O'Neill teamed with
Connecticut Concrete
Promotion Council
Executive Director
Jim Langlois to host
three pervious
seminars around the
state. Their first
stop was at Nonpoint
Education for
Municipal Officials
(NEMO) which is a
University of
Connecticut program
for local land use
officials who are
addressing the
relationship of land
use to natural
resource protection.
From that meeting
the university is
now planning several
pervious sections to
be placed this year.
The second O'Neill/Langlois seminar was to the Hartford branch
of a national
design-build firm
that specializes in
"turnkey" services
in the areas of
environmental
remediation and
specialty
environmental and
geotechnical
construction
services. Many great
questions were
generated by the
group. O'Neill notes
that one attendee
from the firm's
Boston headquarters
suggested that the
presentation be
brought to them as
well (once again
through some great
teamwork another
opportunity was
created).
The third seminar was given at the Yale University School of
Forestry in New
Haven, with Langlois
reporting that he
has since met with
city public works
officials who wanted
to schedule a
pervious workshop
and contractor
certification
component along with
looking at placing
pervious in and
around the
university campus
and locations
throughout New
Haven.
For more information, contact Doug O'Neill at
doneill@nrmca.org. |
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Major Health Care
Provider Evaluates
Porous Pavements |
|
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|
NRMCA Managing Director, National Resources, Dan Huffman
recently
participated in a
promotion meeting of
the Concrete
Promotion Council of
Northern California
(CPCNC) where he
updated the
enthusiastic group
on the
Association's national
marketing and
promotion
programs and, in
particular,
the National
Accounts program
administered by
Huffman and his
national resource
director colleagues.
Immediately following the meeting, Huffman and CPCNC Executive
Director Rob Wallace
drove to Modesto,
CA, to meet with
officials of Kaiser
Permanente, the
nation's largest
private health care
provider, to view an
existing large
porous asphalt
parking lot serving
one of Kaiser's
hospital
facilities. The
12-acre parking lot
was originally
scheduled to be
constructed with
pervious concrete,
billed as the
largest such project
in the U.S., but
went to asphalt
because of the huge
first cost
differential,
Huffman reports.
Like most porous
asphalt, it was
placed with a
thickness of only
2.5 inches vs. the
standard pervious
concrete design of 6
inches. At that
time, many of the
negatives that have
since appeared
relative to the use
of pervious asphalt,
especially its high
tendency toward
"self-consolidating"
and increasing
imperviousness over
time, were not
established, he
added.
In discussing the parking area with Kaiser officials, Wallace
and Huffman said
they'd like to learn
how they felt about
the asphalt several
years later and,
presumably, to
re-position concrete
when Kaiser looks at
such facilities for
the future. The
porous asphalt,
while
serviceable, was
still noted by the
concrete promoters
to be rapidly
showing the expected
signs of
imperviousness. This
allowed Wallace and
Huffman to make
their points
positive to
concrete; the Kaiser
people were
appreciative of the
attention and
provided further
contact leads for
NRMCA to follow (The
meeting was
facilitated by Rob
Wallace).
For more information, contact Dan Huffman at
dhuffman@nrmca.org. |
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Economic Slowdown
Fails to Curb Drug
Store Expansion
Plans |
|
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|
In a recent meeting at Walgreens headquarters in Deerfield, IL,
NRMCA Midwest
National Resource
Director Jon Hansen
was told that
despite the economic
slowdown across the
U.S., the chain did
not plan to scale
back its current
building program,
which currently is
set at 450 new or
relocated stores per
year. As Walgreens
continues at this
construction pace,
NRMCA has become a
resource for
concrete technology
and new innovation.
Although always receptive to concrete options, Walgreens takes
a very cautious
approach to changing
its successful
model, Hansen said.
"A great deal has been learned about the Walgreens' process of
construction in the
past year and there
is good reason for
the decisions it
makes regarding
building material
choices," he said.
"The chain is open
to alternatives, but
as an industry team,
we have to do our
homework to make
sure our approach
and the options we
offer are
appropriate. I
encourage our local
industry partners to
call me to discuss
how we might work
together when a
Walgreens is planned
for your area."
Walgreens has 5,600 locations throughout the U.S. and plans to
build 450 new stores
each year through
2010. Started in
Chicago in 1901,
Walgreens is
credited with
inventing the malted
milkshake in 1922,
went public in 1927
and was an innovator
of the self-service
pharmacy in 1950.
For more information, contact Jon Hansen at
jhansen@nrmca.org. |
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Green Building Council Begins Contractor Training Pilot Program |
|
 |
|
The US Green Building Council's (USGBC) Upstate New
York Chapter is
piloting a new
program entitled
"Green Building and
LEED for
Contractors" in an
attempt to better
educate the state's
contractors on LEED
and building green.
NRMCA Northeast
National Resource
Director Doug
O'Neill along with
New York Concrete
Promotion Council
Executive Director
Greg Novitzki were
chosen to
participate as
trainers for the
program. Both
promoters recently
attended a one-day
train-the-trainer
session with 20
other building
industry
professionals.
"Surprisingly, the concrete industry was the only industry
represented in the
room. With our
greater
participation within
USGBC chapters
around the country,
our industry is
slowly being looked
at in a different
light by the green
building community",
O'Neill stated. "In
fact, we've become a
part of that
community."
Novitzki noted that Heather Steffeck with the Northeast Cement
Shippers Association
is heading the
shippers' concerted
effort to get their
members and partners
attending more USGBC
events; O'Neill
noted that
Novitzki's
participation in
this training
program has opened a
lot of doors with
respect to his
promotional efforts
in the state. On the
national level,
O'Neill has met
several key contacts
with National
Account clients that
NRMCA has had only
limited previous
contact.
For more information on the USGBC or getting involved with your
local chapter,
contact Doug O'Neill
at
doneill@nrmca.org. |
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Pennsylvania
Audience Learns
About Green-Star, CO2 |
|
 |
|
At the recent Pennsylvania Aggregates and Concrete Association
(PACA) Summer
Meeting, members
were briefed on
NRMCA's Green-Star
Certification
Program.
Mid-Atlantic Senior
Director of National
Resources Phil
Kresge gave an
overview of the
program to about 35
ready mix producer
and affiliate
members who attended
the meeting's
Concrete Promotion
track. There was
great interest in
the program, with
one PACA member
stating that due to
changes in the
present stormwater
runoff permits
within the state, a
program focusing on
Environmental
Management Systems
(EMS) could prove
very beneficial to
all members.
Following Kresge's presentation, NRMCA Director of Codes and
Sustainability Erin
Ashley gave a
presentation titled
CO2
Emissions and Their
Impact on Ready
Mixed Concrete.
The focus of the
presentation
provided definitive
information
regarding CO2
emissions from the
manufacture of
portland cement and
other building
materials, as well
as differentiating
between cement and
concrete
manufacture. In
support of her
presentation, Ashley
provided attendees
with a copy of the
latest version of
NRMCA's "Concrete CO2
Fact Sheet."
For more information, contact Phil Kresge at
pkresge@nrmca.org. |
|
 |
|
|
|
|
Architects, Green
Building Council
Strategic Alliance |
|
 |
|
NRMCA Northeast National Resource Director Doug O'Neill reports
that the American
Institute of
Architects (AIA) and
the US Green
Building Council
(USGBC) met recently
to discuss common
goals such as carbon
neutral buildings by
the year 2030 and
other sustainability
issues. As a result
of the meeting, the
organizations have
created a strategic
alliance and
associated work plan
in three main areas:
advocacy, education
and research.
During their May meeting, at least 10 possible collaborative
projects were
identified along
with a strong belief
that several more
will be identified
in the future. The
strategic alliance
will include an
annual leadership
meeting, regular
meetings between
senior staff
leadership, and
existing efforts
such as reciprocal
sponsorship of
USGBC's Greenbuild
and AIA's Annual
Convention.
O'Neill notes that the concrete industry has much to offer
organizations like
AIA and USGBC. NRMCA
now offers both AIA-accredited
courses and is a
member of USGBC's
Education Provider
Program.
For more information on how you can get more involved with
either organization,
contact Doug O'Neill
at doneill@nrmca.org. |
|
 |
|
 |
|
New Content Bolsters Concrete Promoters'
Resource Center
The Concrete
Promoters' Resource Center (ConcretePromotion.org)
was launched in January 2008 to assist
industry promoters in creating broader
awareness of the benefits of concrete
through shared knowledge, enhanced
communication and access to the best
tools. Content added to the site since
the last edition of Concrete Delivers
includes:
■ Pervious
Concrete Radio Commercial – this
60-second radio spot was created by Jim
Langlois of the
Connecticut Concrete Promotion
Council: click
here and then on link at
bottom of the page.
■ Ken
Justice of Northeast Cement Shippers
Association submitted a 9,000 CY paving
success story.
Click
here, select "Parking Lots"
as the project type, then click on the
link for the Carteret, NJ,\
project.
■ Jereme
Montgomery, Nebraska Concrete &
Aggregates Association, submitted the
newest three
short demo videos of SCC: click
here.
■ Carmine
Attanasio, New York City Concrete
Promotional Council, submitted a success
story: click
here, select "Stormwater" as
the project type, then click on the link
for the New York project.
■ Patrick
Juelich of the Concrete Council
submitted a pervious success story,
click
here, select
"Pervious" as the project type, then
click on the link for the St. Louis
project.

All Buildings Materials See April Price
Increases

Steel prices grew for the sixth
consecutive month in April, increasing
sharply by 5.5% from March
figures.
According to the April 2008 Producer
Price Index (PPI), lumber prices rose
after months of decline, increasing 0.3%
from
the previous month.
Asphalt prices were also up, 1.7% from
the previous month. Concrete increased
1.3%. Steel prices have increased 10.2%
within the last year. Asphalt prices
have climbed 5.1% and concrete prices
grew by 3.4%. During the last year
lumber prices have declined by 8.0%.
Source: Department of Labor, Bureau of
Labor Statistics. The Portland Cement
Association (PCA) provides this
information to aid in the promotion of
concrete and cement-based products.
For more information, contact PCA's Craig
Schulz.

26% of
California Highways Reported in
Disrepair
"We would like to do new concrete
instead of constant asphalt overlays,
which have to be redone every five or 10
years. It's like a big Band-Aid, but
that is all we can afford," said Kirsten
Stahl, a civil engineer in the Los
Angeles Caltrans district who works on
highway rehabilitation projects.
Click here to read
the full
Los
Angeles Times
story.
Submitted by Rob Wallace, Concrete
Promotion Council of Northern
California.

Free "Concrete Design for
Sustainability" Course on McGraw Hill
Web Site
Sponsored by Lafarge and originally
published in the April 2008 issue of
Architectural Record,
this excellent online course focuses on
concrete and cementitious materials'
role in designing for sustainability and
how concrete applications meet
sustainability requirements. The content
also covers how cementitious-based
building materials can contribute to
LEED credits. Check out the in-depth
content
here.

Updated Version of CPA Software Almost
Ready
NRMCA Senior Director of National
Resources Phil Kresge reports that the
updated Concrete Pavement Analyst (CPA)
software Version 2.0 is currently
undergoing Beta testing. Though a few
minor adjustments may be necessary, the
program and its new features seem to be
working well, he reports.
Among the improvements is a calculator
feature that will allow the user to
determine the asphalt in-place per ton
cost based on the square foot price.
Also, users will now have the option to
include an aggregate or treated base
beneath the concrete pavement for
comparison. The cost of the base
material will be included in the
concrete placement costs and the
thickness will be reflected in the
design graphics. However, the inclusion
of base material will not be figured
into the soil support calculations and
therefore will not affect the
recommended thickness of the concrete
pavement. Additionally, the format of
the final reports has been modified to
be more user friendly. The last stage of
the upgrade process will include
revising the Help file to reflect the
program changes and replacing the
default values for materials and labor
where applicable. (For anyone
interested, there is still time to
provide input with regard to the default
costs.)
NRMCA is planning a low-cost exchange
program for owners of the current CPA
versions 1.0 and 1.1. Also, an updated
webinar program will highlight the
changes for current users of the
program. Rollout of the new CPA Version
2.0 is expected by late June.
To contact Phil Kresge, e-mail him at
pkresge@nrmca.org.

Mississippi Names New Executive Director
William Pyron has been named executive
director of the Mississippi Concrete
Industries Association (MCIA). He has
over 20 years of experience in account
management, business development and
sales in the environmental construction,
engineering and solid waste industries.
Pyron holds a bachelor's degree from Mississippi State University.
MCIA was the first association to sign
on as an NRMCA State Affiliate in 2004
and NRMCA looks forward to expanding its
partnership with MCIA under Mr. Pyron's
leadership.

Steel
Institute Challenges Green Building
Standard Proposal
The American Institute of Steel
Construction has a variety of complaints
about new green standards being
developed by the US Green Building
Council and other groups. Officials with
the organization said materials aside
from concrete were not represented in
the committee putting together the
standards, and the draft proposal
restricts designers' freedom in
framing-material selection. From AGC
SmartBrief, full article here:
Engineering News-Record (fee).

Green Roof Trend Brings Big Business for
Builders
Green roofs are sprouting around the
nation in very high-profile places
ranging from the new Nationals Park
baseball stadium in Washington, DC, to
the Target Center arena in Minneapolis.
The trend is turning out to be a boon
for landscape architects, builders,
growers and consultants, and cities are
considering additional incentives to
urge developers to incorporate more
green roofs in projects.
Click here for the MSNBC
story.

Architects,
Green Building Council Form Strategic
Alliance
NRMCA Northeast National Resource
Director Doug O'Neill reports that the
American Institute of Architects (AIA)
and the US Green Building Council
(USGBC) met recently to discuss common
goals such as carbon neutral buildings
by the year 2030 and other
sustainability issues. As a result of
the meeting, the organizations have
created a strategic alliance and
associated work plan in three main
areas: advocacy, education and research.
During their May meeting, at least 10
possible collaborative projects were
identified along with a strong belief
that several more will be identified in
the future. The strategic alliance will
include an annual leadership meeting,
regular meetings between senior staff
leadership, and existing efforts such as
reciprocal sponsorship of USGBC's
Greenbuild and AIA's Annual Convention.
O'Neill notes that the concrete industry
has much to offer organizations like AIA
and USGBC: NRMCA now offers both AIA-accredited
courses and is a member of the USGBC's
Education Provider Program.
For more information on how you can get
more involved with either organization,
contact Doug O'Neill at 585-436-8310 or
by e-mail,
doneill@nrmca.org.

Midwest Promoter Publishes Article
on Concrete Parking Lots
Christopher R. Tull, PE, a consultant to
the Great Lakes Cement Promotion
Association, authored an excellent
article on promotion of concrete parking
lots that appeared in the April edition
of
Concrete Construction
magazine--
click here
to view the article online.

Solar Reflectance: The Bright Side of
Concrete
As more and more projects seek some form
of LEED® certification, the subject of
solar reflectance or albedo has become
an important topic for ready mixed
concrete producers to understand.
Because of concrete's light color, it
has become the pavement of choice for
designers looking to reduce the urban
heat island effect caused by impervious
dark surfaces such as asphalt. The Solar
Reflectance Index (SRI) is a measure of
a material's ability to reject solar
heat. As an example, new asphalt has an
SRI of around 0, whereas new concrete
could be anywhere from 38 to 52.
According to the LEED® Green Building
Rating System's Sustainable Sites Credit
7.1: Heat Island Effect: Non-Roof, one
of the ways to earn this point is if 50%
of the site's hardscape is paved with a
material whose SRI is 29 or above. In
some cases, pervious concrete can also
meet the SRI requirement, but since
mixes vary testing and corroboration is
required. Ready mixed concrete producers
are being called upon by the design
teams of LEED® projects to document the
SRI of a project's a mix design, but
producers are not often aware of how to
go about obtaining this information.
One option is to contact The CTLGroup,
Skokie, IL, which can measure solar
reflectance according to ASTM C 1549,
Solar Reflectance Near Ambient
Temperature Using a Portable Solar
Reflectometer, and can calculate the
solar reflectance index according to
ASTM E 1980, Standard Practice for
Calculating Solar Reflectance Index of
Horizontal and Low-Sloped Opaque
Surfaces.
The tests for determining the SRI of a
particular mix are neither complicated
nor expensive. This information can,
however, set a particular producer apart
from other producers vying for the
project. Learn more about the LEED Green
Building Rating System and the
environmental aspect of ready mixed
concrete by participating in NRMCA's
upcoming Webinar entitled "Environmental
Benefits of Ready Mixed Concrete"
scheduled for Tuesday, June 24, at 11
a.m. Eastern Time.
Click here
for more information on the Webinar.
Doug O'Neill may be reached at
585-436-8310, or by email at
doneill@nrmca.org.

Results Detailed from Recent
Promotion-Focused Survey
Below are the results of an e-mail
survey sent by NRMCA a few weeks ago to
gauge interest in possible topics for
promotion track sessions at
ConcreteWorks, NRMCA's fall conference
that will include a promotion track for
the first time, October 18-21 in
Nashville, TN. The survey was sent to
Promotion Committee members and others
identified as having an interest in
promotion - about 800 individuals in
total, which resulted in 150 responses.
The topics are sorted in descending
order with combined "strong interest"
and "very strong interest" at the top.
NRMCA will be guided by this feedback in
finalizing the program for ConcreteWorks.
Keep in mind that concrete applications
listed are not being rated on their
importance but as to the need
for sessions to cover promotion on that
topic.
|
|
Topic |
1—
Little or no interest
|
2—
Some interest |
3—
Moderate interest |
4—
Strong interest |
5—
Very strong interest |
|
1. |
Environmental Benefits of RMC |
1 |
12 |
33 |
54 |
50 |
|
2. |
Promoting Pervious Concrete's
Role in
Stormwater Mitigation |
4 |
12 |
30 |
56 |
48 |
|
3. |
Understanding Concrete CO2
Issues |
2 |
14 |
31 |
62 |
41 |
|
4. |
Promoting Concrete for Streets &
Local Roads |
12 |
12 |
24 |
60 |
42 |
|
5. |
Five Steps to Successful Parking
Lot Promotion |
12 |
13 |
34 |
45 |
46 |
|
6. |
Utilizing NRMCA's Design
Assistance Program
to Encourage Parking Lot
Specifiers to Go
Concrete |
8 |
17 |
36 |
53 |
36 |
|
7. |
Tapping Into Concrete Industry
Promotion
Resources |
4 |
12 |
51 |
55 |
28 |
|
8. |
Public Relations for Concrete
Promotion |
3 |
17 |
52 |
47 |
31 |
|
9. |
Maximizing Promotion Call
Effectiveness |
11 |
17 |
46 |
47 |
29 |
|
10. |
Strategic Planning to Advance
Promotion |
6 |
17 |
53 |
48 |
26 |
|
11. |
Concrete Pavement Analyst
Software 201
(Boosting value for those
already familiar with
the program.) |
21 |
24 |
35 |
46 |
24 |
|
12. |
Boosting Effectiveness in Your
Group
Presentations |
12 |
36 |
35 |
48 |
19 |
|
13. |
Promoting Whitetopping |
12 |
25 |
54 |
43 |
16 |
|
14. |
Promoting ICFs |
23 |
24 |
45 |
37 |
21 |
|
15. |
Concrete Pavement Analyst
Software 101 (An
introduction for beginners.) |
19 |
38 |
44 |
35 |
14 |
|
16. |
Promoting Flowable Fill |
21 |
29 |
52 |
32 |
16 |
|
17. |
Promoting SCC |
9 |
31 |
63 |
30 |
17 |
|
18. |
Promoting Tilt-Up |
23 |
33 |
47 |
31 |
16 |

NRMCA Seeks Candidates for Southeast
Field Promotion Position
NRMCA is currently seeking an energetic
self-starter to be based in the
Southeast U.S. to take responsibility as
national resource director for
association concrete promotion efforts.
This position requires a team player
with a very good knowledge of the
concrete industry who is well organized
and dedicated to promotion. Excellent
relationship-building, communication,
team-building skills and the ability to
focus very strategically are critical
for success. Responsibilities include
developing relationships and offering
industry support to national accounts,
supporting promoters from member
companies, working with local and
regional promotion teams, and
interacting with owners, designers
and contractors. Travel is required.
NRMCA offers a competitive salary,
excellent benefits and opportunities for
professional growth in a demanding and
fast-paced environment.
Please send your resume or request
additional information from Michelle
Barringer at
mbarringer@nrmca.org,or fax to
301-585-4219.

NRMCA Launches New
Green Building with Concrete Course
NRMCA is launching a new course titled
Green
Building with Concrete
on Tuesday, July 15, in Silver
Spring, MD. The course has received the
highly regarded US Green Building
Council (USGBC) Education Provider
Program (USGBC EPP) designation. The
USGBC EPP presents high-quality
professional development courses to
further enrich the knowledge and
understanding of green building theory,
techniques and trends for building
professionals. The
Green
Building with Concrete
course provides detailed
instruction on how the use of concrete
can minimize environmental impact of
buildings and public works projects
during construction and operation.
Course topics to be taught by NRMCA
personnel include:
◊ The Environmental Attributes of
Concrete
◊
Climate Change and Concrete
◊ Green Building Rating Systems and Concrete
◊ Energy Performance of Concrete
Building Systems
◊ Stormwater Best Management Practices
◊ Optimizing Recycled Content
◊
Interactive problem solving break out
sessions and a course assessment
Builders, developers, architects,
engineers, contractors, building
officials, product suppliers and the
general public are welcome to attend.
Attendees receive 7 Professional
Development Hours. In addition, the
course is registered with AIA Continuing
Education Systems and provides AIA
member architects with 7 HSW Learning
Units. The registrations fee is only
$295. Registration links, both on-line
and fax-back options, can be found at
www.nrmca.org/seminars.
For more information, contact NRMCA's
Erin Ashley at 1-888-846-7622 ext. 1306,
or by e-mail at
eashley@nrmca.org.

ACPA Schedules Slipform Paving Webinar
The American Concrete Pavement
Association (ACPA) has scheduled a
Webinar on slipform paving at 10 a.m.
Central Time on Friday, June 20. The
Webinar is intended for those requiring
a basic introduction to slipform paving
operations. Subjects addressed in this
webinar include: project set-up, types
of equipment, concrete production and
delivery, concrete placement, finishing
and texturing operations.
The cost is $25, which includes a
downloadable copy of the presentation,
examination and certificate. To
register, contact ACPA's Debbie Becker
(with the subject line, "Webinar") at
dbecker@pavement.com. Payment may be
made by credit card (MasterCard, VISA,
American Express) in advance, or
alternatively, ACPA can invoice you.
Indicate your payment preference at the
time of registration.
For more information, contact Debbie
Becker at 847-966-2272. If you have
questions about accessing this Webinar
by computer or phone, contact ACPA's
Bill Davenport at 847-966-2272.

New Section, Additional Content Bolsters
Concrete Promoters'
Resource Center
The Concrete Promoters' Resource
Center (ConcretePromotion.org)
was recently launched to assist industry
promoters in creating broader awareness
of the benefits of concrete through
shared knowledge, enhanced communication
and access to the best tools. In the
past month content added to the site
includes:
◊ From PCA, a survey of decision makers'
attitudes and perceptions: The
Sustainable Development
Market 2008 (PDF).
Click Here (under "Articles & Research").
◊ From NRMCA:
Concrete CO2
Fact Sheet
(PDF).
Click Here (under "Articles & Research").
at Iowa State
University
(suggested by Jon Hansen, NRMCA's
N. Central national resource
director).
◊ From Erin Ashley of NRMCA:
NRMCA Model Stormwater Ordinance (PDF).
Click Here (under
"Programs, Products &
Publications").
◊ From Rick Walters at
Kentucky
Concrete and Ken Justice of NECSA:
Success Stories
◊ From Jereme Montgomery
of the Nebraska
Concrete & Aggregates Association:
Pervious photos.
(Videos also submitted, to
appear in the coming month.)

ACI Offers New Specification on Pervious
Concrete
This specification covers materials,
preparation, forming, placing,
finishing, jointing, curing and quality
control of pervious concrete pavement.
Provisions governing testing, evaluation
and acceptance of pervious concrete
pavement are included.
To learn more or to order this document,
go to
522.1-08: Specification for Pervious
Concrete.

Professional Promoters Workshops
for 2008: More Interactive Than Ever
The Professional Promoters Workshop will
be presented by ASCC, ACPA, CRSI, NCMA,
NRMCA, PCA and PCI on May 5-7 in Schaumburg, IL. The event will cover a broad
range of topics, including
sustainability, paving, pervious
concrete, local codes, funding, economic
outlook, strategic planning and local
government affairs. The event will be
more interactive than ever through
expanded use of "What Works"
presentations, roundtables and
concurrent sessions.
For
more information,
click
here.

Sustainability Survey: Concrete Shows
Strength in Energy Efficiency Durability
Concrete was used as a sustainable
material by more than three of every
four design professionals recently
surveyed about their preference of
materials for sustainable design.
According to a recent PCA market
research study, 77% of surveyed
architects, designers, engineers and
other design professionals said they
chose concrete as their sustainable
material for recent projects.
Survey respondents ranked the level of
importance of 22 attributes when
selecting building materials. Energy
efficiency was perceived as the most
important attribute with a mean rating
of 4.5 of 5, followed by durability
(4.4) and aesthetics (4.2). When asked
which building material they preferred
to meet those attributes, concrete was
the most common response for energy
efficiency and durability.
Additionally, after measuring the mean
ratings of the attributes and evaluating
how concrete, wood and steel were ranked
against those same attributes, an index
was developed to score how each material
ranked overall as a green material.
Concrete's green factor was 4.20,
wood 4.03, followed by steel with a
green factor of 3.85.
Contact
Lynne Koutsky
of PCA.

ACPA Webinar Scheduled on Streets &
Local Roads Design
On April 18, ACPA is offering "Thickness
Design for Streets & Roads" ($25),
a web-based seminar on thickness design
for municipal and rural street & road
facilities. This Webinar will include an
outstanding overview of design basics,
as well as a review of ACPA's StreetPave
software. Join ACPA's Scott Haislip for
this interesting and informative Webinar
(10 a.m. Central/11 a.m. Eastern).
Click here for more information.

New Pervious Subcommittee Off to Strong
Start
NRMCA launched the first meeting of its
Pervious Concrete Promotion Subcommittee
during the opening morning of the
CONEXPO-CON/AGG trade show last month in Las Vegas under the leadership of chair
Frank Kozeliski, PE, Gallup Sand &
Gravel,
Gallup, NM. Some 57 attendees representing
promotional, sales, technical, research
and educational entities from around the
U.S., decided to establish three task
groups to focus on recommended best
practices, development of a promotion
guide for pervious concrete and the
production of a checklist for the
pre-job conference that is strongly
recommended prior to any project site
development taking place (the latter to
be based on a previous document
co-produced by NRMCA and the American
Society of Concrete Contractors related
to conventional concrete).
Among the formal presentations
supportive or otherwise highly
influential on successful promotion were
those focusing on the new Web site for
use by concrete promoters in all
concrete product areas (ConcretePromotion.org)
which already contains a database for
pervious concrete projects, NRMCA
Contractor Certification Program, the
NRMCA release of a model stormwater
ordinance for local agency use, various
research projects funded by the RMC
Research & Education Foundation, mix
design guidance, LEED credits, ASTM
testing methods for pervious concrete,
update on ACI-522's activities, overview
of the Villanova (PA) University water
quality comparison of pervious concrete
vs. porous asphalt (co-sponsored by the
RMC Research & Education Foundation and
U.S. EPA) and an update on legislative
activities involving promoters thought
to be impacting the overall opportunity
to promote pervious concrete.
A lively open forum of the industry's
best successes, challenges and greatest
needs also took place and had much to do
with the establishment of the task
groups by chair Kozeliski. Most of the
PowerPoint presentations given will be
posted on ConcretePromotion.org. The
next meeting of the subcommittee will
take place in conjunction with
ConcreteWorks (formerly the Fall
Conference & Expo) in
Nashville,
October 19-21. This subcommittee reports
directly to NRMCA's Promotion Committee
chaired by Bob Sells (Titan America) and Vice Chairman Wally
Johnson of US Concrete.
For more information, contact NRMCA's
Dan Huffman at
dhuffman@nrmca.org.

TXI's Barrett Reese Wins Promoter of the
Year Award

A highlight of NRMCA's Annual Convention
in Las Vegas last week was the
presentation of the 2008
Promoter of the
Year Award to Barrett Reese of TXI. From
a group of strong nominees, Barrett was
selected for his outstanding
contributions in support of concrete
promotion. Barrett has been dedicated to
furthering the concrete and cement
industries for more than 40 years,
serving on many industry boards,
committees and task forces. His tireless
work has had a strong impact at all
levels - local, state and national - and
has produced many significant results
that have advanced our industry. In
acceptance remarks, Barrett pointed out
what an outstanding product concrete is
and also noted the great support he has
received during his career at TXI.

Cement Association of
Canada Releases 2008 Sustainability
Report
The
2008 Sustainability Report
is now available from the Cement
Association of Canada (CAC). The report
documents the Canadian gray cement
manufacturing industry's progress in
improving its environmental, social and
economic performance. In addition, it
provides an indication of some of the
directions the industry is pursuing to
further reduce its environmental impact.
The report is part of the industry's
commitment to publicly convey progress
in implementing the World Business
Council for Sustainable Development
Cement Sustainability Initiative.
View the report
at
www.cement.ca.

February PPI: Steel Continues Climb

Steel prices rose 1.8% from January to
February, according to the February 2008
Producer Price Index
(PPI). Asphalt increased 0.1%
and concrete prices rose 0.4% over the
same period. Lumber prices declined for
the seventh consecutive month, down
0.1%.
Source: Department of Labor, Bureau of
Labor Statistics. PCA provides this
information to aid in the promotion of
concrete and cement-based products.
Click here for more information.
Contact
Craig Schulz
of PCA.

Significant Declines in Construction and
Cement Consumption Expected
U.S. construction activity and cement
consumption are expected to experience
significant declines this year,
according to a recent PCA Economic
Research report. Portland cement
consumption is expected to drop 10% in
2008, followed by an additional 3.6% in
2009. Total cement consumption in 2008
is predicted to be 102.7 million metric
tons.
High fuel prices, acceleration of home
foreclosures and the impact of the
sub-prime crisis on credit standards are
some of the current conditions that lead
PCA to believe the economy is already in
a recession and may continue to be in
one for the first three quarters of
2008.
According to the forecast, the low-point
in construction activity will
materialize in 2009, leading to an
eventual 5.2% cement consumption growth
in 2010.
Contact
Ed Sullivan
of PCA.

NRMCA Introduces Pervious Concrete
Promotion "Flip-Chart" Pitch Book

Pervious concrete is drawing more and
more attention as an important tool in
support of sustainable development. This
20-page flip-chart book comes complete
with an attractive presentation,
displaying clear and compelling
information for the specifier, backed by
key additional information that the
specifier does not see. The third in a
series of popular pitch books, this
proven approach helps every promoter
stay organized, reinforce key points and
also cover additional helpful
information to support the specifier.
The pitch book comes with a Windows
PowerPoint version on CD for electronic
presentations which also enables editing
and printing of page updates to the
flip-chart book.
NRMCA is offering the Pitch Book and CD
until Friday, May 30, at a special
introductory price:
$25 each
for 1-9 copies |
Click to Order
$22 each
for orders of 10 or more
|
Click to Order
After May 30, regular pricing will be
$35 each for 1-9 copies or $30 each for
orders of 10 or more.
To order, contact NRMCA's Jacques
Jenkins at
jjenkins@nrmca.org
or 1-888-846-7622, ext. 1165.

Large Pervious Parking Lot Unveiled in
Virginia
A new pervious concrete parking lot took
center stage as the Virginia Ready-Mixed
Concrete Association (VRMCA) and Prime
Retail hosted Green Pavement Day for Virginia at Prime Outlets –
Williamsburg, reports NRMCA
Mid-Atlantic Senior National Resource
Director Phil Kresge.
In his opening remarks, Prime's General
Manager Nick Barrett thanked the James
City County officials for their support of Prime's efforts
to "protect the future of the
environment and
preserve
the quality of life while allowing
business to prosper." He also thanked
the project's designer, Landmark Design
Group, general contractor Henderson
Construction, concrete contractor Magruder Construction for their work to
keep the project on track to be ready
for an April 18 planned grand opening.
NRMCA's Immediate Past Board of
Directors Chairman Elizabeth
Twohy congratulated the
management of Prime Retail on their
understanding and support of green building and concrete's role in
sustainability. The use of pervious and
conventional concrete allowed the design
and construction team to maximize
the
development of the 54-acre site, "but
more importantly," Ms. Twohy pointed
out, "concrete helped the developer to
construct a stormwater system that would
naturally help to protect and preserve
the James River and the Chesapeake Bay.
As a citizen of Virginia, I am proud to tell others to visit
the Prime Outlet
site because I am proud
that the developer demonstrated the
insight and leadership to build a
sustainable development and that
concrete played a part."
Other dignitaries offering their
congratulations and support included
Virginia State Senator Thomas K. Norman,
Jr., and State Delegate William K.
Barnes. The 100+ attendees then got a
first hand look at how pervious concrete
works as the project's general
contractor, Henderson Construction,
pumped approximately 60 gallons per
minute of water onto the pervious
concrete surface while project designer
Stephen Romeo, Landmark Design Group,
explained the principles of the
infiltration system. Romeo then thanked Kresge
and Keith Beazley, VRMCA director of
industry services, for their support
during the design and approval phases of
the project. A pervious concrete
placement demo by the Magruder
Construction crew concluded the day's
event.
According to Paul Reed, senior vice
president of construction for Prime
Retail, the pervious concrete is the
base for the project's LEED
certification efforts. Additionally,
Reed was impressed that the use of
pervious concrete allowed for 40% more
land use. "That equals 40% more rentable
space which easily offsets any upcharge
there may be for sustainable
construction," Reed said. Once
completed, the Prime Outlets-Williamsburg site will incorporate just over 7
acres of pervious concrete and
approximately 3 acres of conventional
concrete parking lot as part of an
innovative stormwater management system
that includes water harvesting, a
process that allows the capture and
reuse of stormwater onsite.
For more information, contact Phil
Kresge at
pkresge@nrmca.org.

Anecdote of the Month:
Unexpected
Speaking Engagement
Leads to Key National Account Meeting
Faris Abdo of the Portland Cement
Association (PCA) was planning to speak
at a recent ACI chapter meeting in
Houston, reports South Central National
Resource Director Vance Pool. When the
need for
additional speakers arose, Abdo
contacted Dave Shephard of
PCA and Pool's colleague Dan Huffman,
NRMCA's managing director, national
resources, who in turn asked Pool to
take the speaking slot.
While speaking at ACI meetings is not a
core activity for NRMCA's national
resource directors, Pool's opportunity
to discuss pervious concrete helped
bring about a discussion with
a strategic national account where NRMCA
has had difficulty establishing
a relationship. Pool said this
introduction via the ACI meeting
enhances NRMCA's position and likely
accelerated progress versus our
traditional "cold call" process.
For
more information, contact Vance Pool at
vpool@nrmca.org.

The Concrete Promoters' Resource
Center (ConcretePromotion.org)
was recently launched to assist industry
promoters in creating broader awareness
of the benefits of concrete through
shared knowledge, enhanced communication
and access to the best tools. In the
past month content added to the site
includes:
■ From
Matt Offenberg,
Southeast U.S. technical services manager for
Grace and ACI-522
Committee
chair: Getting Pervious in Your Land
Development Code (PowerPoint
presentation).
Click
here.
■ From
Erin Ashley of NRMCA: Using Pervious
Concrete to Achieve LEED Points.
Click here.
■ From
Ken Justice of NECSA: Pervious photos.
Click here.
■ From
Bernie Cawley of the Michigan
Concrete Association: Pervious
Concrete... A Solution for
Michigan
(PDF).
Click here.
■ From
Jason Wimberly of
the Carolinas Ready Mixed Concrete
Association: Parking Lot Promotion
Initiative Documents.
Click here.
■ Success
stories have been submitted to the
success database by Matthew Dulle of the
Concrete
Council of St. Louis and Vic Smith of
Tarmac America.
Click here.
■ Pervious
projects have been submitted to the
pervious project database by
the Tennessee
Concrete Association.
Click here.

Professional Promoters Workshop's 2008
Lineup is More Interactive Than Ever
The Professional Promoters Workshop will
be presented by ASCC, ACPA, CRSI, NCMA,
NRMCA, PCA and PCI on May 5-7 in Schaumburg, IL. The event will cover a broad range of
topics, including sustainability,
paving, pervious concrete, local codes,
funding, economic outlook, strategic
planning and local government affairs.
The event will be more interactive than
ever through expanded use of "What
Works" presentations, roundtables and
concurrent sessions.
For more information,
click here.

Concrete Alternative Withdrawn from
Wal-Mart Spec
NRMCA South Central Senior National
Resource Director Vance
Pool reports
that Wal-Mart is removing the concrete
alternate from bids on new projects
which has been in place since October
2006. Reasons cited include a lack of
competitive numbers on many projects as
well as bid errors which complicated its
bidding process. Pool reports in many
cases contractors who were not
accustomed to using concrete for parking
areas would submit extremely high
numbers or no concrete bid at all.
Rebuilding this opportunity will be an
NRMCA objective that will require
refining and improving processes with
regional and local concrete promoters
around the country and a more proactive
approach during local bidding of
projects. In the meantime, Wal-Mart
continues to evaluate concrete for
white-topping; has completed four
tilt-up test projects and has 18
pervious projects completed or underway.
For more information, contact
Vance Pool
at vpool@nrmca.org.

New Brochure Details Concrete's
Contribution to Sustainable Development
This
attractive and informative 4-page
8.5"x11" promotion brochure details
concrete's many advantages in regards to
sustainable development, with
comprehensive technical information,
charts and photos. The brochure is
designed to inform specifiers,
engineers, architects, contractors and
their clients about the important
contributions that concrete offers to
support sustainable development. You may
review the entire brochure by opening
this PDF file.
NRMCA's lowest promotion brochure
introductory prices ever, as low as
$0.25 per brochure, are in effect
through March 28.
Learn more, order now
and make these brochures a part of every
promotion and sales call.
To order, you may also contact NRMCA's
Jacques Jenkins at
1-888-846-7622, ext. 1165 or by e-mail,
jjenkins@nrmca.org.

PCA-RPG Alignment Moves Forward
Earlier this month, the Portland Cement
Association's (PCA) Executive Committee
unanimously endorsed a proposal to
integrate the Regional Promotion Groups
(RPGs) into the management and
organizational structure of PCA. The
goal is to maximize member company
investments in industry associations at
both the national and regional levels.
Integrating PCA and the RPGs will better
align national and regional programs in
promotion and advocacy while maintaining
the autonomy of independent RPGs in
setting dues and budgets. The move will
also result in more efficient operations
by centralizing administrative functions
under PCA.
Last week, key PCA staff members met
with the executive directors of all 10
RPGs to discuss the integration
and clarify what the integration would
mean for both the RPGs and PCA and to
identify logistical issues.
Currently, the 10 RPGs are independent
from PCA but operate under a cooperative
agreement that defines the roles and
responsibilities of each group. Legal,
administrative and operational issues
will be addressed at PCA's spring
committee and Board of Directors
meeting, scheduled for April 28-30 in Chicago.
Source: PCA's Executive Report
electronic newsletter

Buildings Under Design Renewed for
Another Year
NRMCA has renewed its agreement with
Buildings Under Design (BUD) for
another year. There is currently a
waiting list of new state affiliate
members that would like to secure one of
the 50 NRMCA usernames, but they will
have to wait until current users have
the first chance to renew for another
year. Please let us know of your intent
to renew by responding to NRMCA's
Michelle Barringer at
mbarringer@nrmca.org by Tuesday,
April 1. The cost is $50 per year
payable at the time of renewal. Those
slots not renewed by April 1 will be
made available to those on the waiting
list on April 2.
NRMCA state affiliate members on the
waiting list will then have the
opportunity to obtain the remaining
usernames. They will be contacted via
e-mail and have until April 15 to
respond. A Webinar will be scheduled in
May for new users and anyone desiring a
refresher course, states NRMCA BUD
liaison and Midwest National Resource
Director Jon Hansen.
NRMCA also would like to hear
from current users about your
experiences using BUD during the past
year. Testimonials, success stories,
etc. will be featured on the NRMCA and
Buildings Under Design Web sites. Let us
know what works, what doesn't and your
impressions - we want to hear from you.
For more information, contact Jon Hansen
at
jhansen@nrmca.org.

New York City Sees Pervious as Key to
Stormwater Plan
A contact made through NRMCA's Web site
has helped New York City officials
realize the benefits of pervious
concrete in the city's stormwater
management plan, reports NRMCA's
Mid-Atlantic Senior National Resource
Director Phil
Kresge. The development
began when Daniel Simon, a LEED
accredited professional working in New York City
with the Gaia Institute and the Storm
Water Infrastructure Matters (S.W.I.M.)
Coalition, wanted to learn more about
pervious concrete and contacted the
NRMCA through the free project planning
and assistance feature of the NRMCA Web
site. After speaking with Kresge and New
York City Concrete Promotion Council
Executive Director Carmine Attanasio,
Simon invited them to attend a S.W.I.M.
Coalition meeting at the Natural
Resources Defense Council (NRDC)
offices.
Representatives of Mayor Michael
Bloomberg's office were also in
attendance at the meeting, where Kresge
made a brief, but informative,
presentation on pervious concrete. NRDC
and SWIM members used the opportunity to
persuade city officials to adopt
legislation that would encourage the
inclusion of green roofs and pervious
pavements in future development and
redevelopment. Late last month, Simon's
efforts began paying dividends when the
City Council passed legislation to
tackle the sewage overflow problem in
the city's overburdened sewer system.
The legislation advances the
implementation of green design elements,
which mimic nature's own filtering
systems, into existing streets, parks,
and other public spaces and into
existing and new development projects.
Source:
Information above was taken in
part from the Natural Resources Defense
Council newsletter. For detailed
information, view the full text of the
legislation (Intro. 630) on the New
York City Council website.
Phil Kresge may also be
reached at
pkresge@nrmca.org.

California Nevada Cement Association to
Receive ACI Award
The American Concrete Institute (ACI)
will honor the California Nevada Cement
Association (CNCA) with its
Distinguished Achievement Award at the
opening ceremonies of the ACI Spring
2008 Convention in
Los Angeles.
The award is given to nonmembers who
have made notable contributions to the
advancement of the concrete
industry. During the past two decades,
CNCA has been dedicated to expanding the
use of portland cement-based products
throughout California and Nevada. CNCA has also been committed to
providing educational programs and
technical assistance to equip decision
makers with the right tools and
knowledge to design and construct
projects of quality.
Furthermore, the organization
successfully obtained amendments to the
International Building Code (IBC) in California to protect life safety and market
share of noncombustible building
materials. ACI applauded CNCA for
delving "into political activity to
protect and improve the health of the
cement and concrete industries in
California and Nevada relative to
climate change, building codes, urban
heat island effect, stormwater
management, and funding for
infrastructure, highways, and water
resources."
Source: PCA's Executive Report
electronic newsletter

Concrete Work Highlights I-35W Bridge
Progress
Work is well underway on the new I-35W
bridge in Minneapolis to replace the structure that
collapsed last August. The new
structure, following the primary theme
of "Arches, Water, Reflection," consists
of two white concrete bridges that span
the river - one for each direction of
traffic. Each side will have five lanes
for a total of 10 lanes of traffic and a
combined bridge width of 189 feet. The
previous bridge had eight lanes of
traffic and was about 80 feet narrower.
The signature bridge will include
lighting and landscaping that will paint
a modern archway over the
Mississippi
and respect the area's surroundings,
history and nearby architecture,
according to the Minnesota Department of
Transportation's Web site. The retaining
walls at the bridge's abutment with the
land will be made of native stone. The
curved supports will frame the
Mississippi River
below. The new bridge includes several
structural enhancements, including the
use of high-performance concrete to
provide superior durability and multiple
levels of structural redundancy. In
addition, the 100-year bridge will be
economical to maintain as concrete also
has lower maintenance costs than other
materials.
Work on the bridge reached a milestone
last week when crews poured concrete for
the first precast segment for the
bridge's main span. It's the first of
120 segments that will be built and
assembled to form the 504-foot main
northbound and southbound spans of the
bridge. More than 48,700 cubic yards of
ready mixed concrete will be used for
the project. The bridge is expected to
be re-opened to traffic in December
2008.
Source: PCA's Executive Report
electronic newsletter

Grim Residential Outlook Expected to
Drag Down Cement Consumption
Already-grim conditions facing the
residential construction market are
expected to worsen in 2008, according to
a recent PCA Economic Research report.
High home inventories, in part due to
the large number of foreclosures caused
by the sub-prime crisis, will cause
housing starts to decline 25% in 2008
from already depressed 2007 levels.
Given that residential construction
normally accounts for 30% of annual
cement consumption, this sector will
continue to have a significant drag on
overall cement consumption.
Source: PCA's Executive Report
electronic newsletter

January PPI: Steel, Asphalt Prices on
Rise

Steel prices rose 1.3% from December to
January while asphalt gained 1.9% in the
same period, according to the January
2008 Producer Price Index (PPI).
Concrete prices increased only 0.6% for
the month. Lumber prices declined for
the sixth consecutive month, dropping
2.0%.
Source:
Department of Labor, Bureau of Labor
Statistics. The information is provided
by PCA to aid in the promotion of
concrete and cement-based products.

Anecdote of the Month
This month's anecdote demonstrates the
power of collaborative networking and
the advantage of having a useful name to
"drop" in developing new promotion
relationships.
NRMCA established a tentative
relationship with national account
target CVS some time ago but the trail
eventually went cold. The following is
taken from an e-mail of NRMCA Northeast
National Resource Director Doug O'Neill,
in response to a question about what
transpired that enabled him to
re-establish the relationship.
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